Kylie Jenner Teases Bikini Drop as Part of Her Khy Line

The reality television star and Kylie Cosmetics founder teased the forthcoming drop for her clothing brand Khy via Instagram on Saturday, July 6 with a series of photos and a video showcasing what’s to come. Jenner was filmed on a beach, playing in the sand and holding a large conch shell while wearing her different Khy bikinis.

Jenner is shown in various shots walking along the beach while wearing a brown bikini, an orange, and a red one. She’s also wearing what appears to be a long red cover-up dress, along with a brown one. Jenner has dubbed this drop number 008, calling it “the vacation shop.” It’s expected to launch on July 11.

Instagram/ Khy

Khy’s official Instagram page shared photos of Jenner on the beach, wearing the orange bikini with a criss-cross top.

Instagram/ Khy

The brand also posted a BTS video last week showing more of Jenner’s eighth drop — which includes an array of bathing suits, cover-ups, dresses, and more. The video follows a casually-dressed Jenner — who serves as the brand’s founder and creative director — as she goes into the office to look over the clothes and give her opinion on styling the models.

Instagram/ Khy

Kylie Jenner first launched her brand Khy on November 1 with a series of “black faux-leather pieces and nylon-and-elastane ‘base layers’” in collaboration with Berlin-based gender-neutral brand Namilia. She partnered with her mom Kris Jenner and Popular Culture’s Jens and Emma Grede to launch Khy. The focus of her clothing line is wardrobe stables and timeless investment pieces. So far, Khy has had seven drops, with the most recent being the Poplin collection released on June 27.

This new drop of bikinis and swimwear won’t be the makeup mogul’s first foray into swim — she released a line of bathing suits called Kylie Swim in 2021 but was met with criticism for the poor quality and sizing. Hopefully, this time will go a bit better.